We are youthLogic

We help you understand Gen Z

YouthLogic is a full-service Gen Z focused marketing and innovation agency operating @ the intersection of the creator economy and culture.

What we believe

Gen Z is the present and future – with their unique cultural flavor, fresh perspectives, new values and attitude. This generation demands to be seen for who they are instead of being stereotyped or overlooked. By connecting with Gen Z in genuine ways, brands can build meaningful relationships that will last through the years!
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Why Gen Z?

Gen Z is tech-savvy, highly connected, and well informed

Gen Z is highly receptive to new experiences and products

Gen Z’s use of social media gives brands easy access to them

Gen Z is far more likely than other generations to purchase products and services online

Our Story

Gen Z Is the way

YouthLogic was born with the mission to unlock gen z’s spending power and give brands an edge in penetrating this huge market. With a solution specifically designed for today’s youth, YouthLogic is here to take on the challenge of engaging one of history’s biggest generations!

At YouthLogic, we understand gen z. We know what makes them tick, how they think, and what motivates them. Brands come to us for help understanding this demographic and engaging with them in a multitude of ways. Connor Blakley – our founder and CEO – has worked alongside Gary Vaynerchuk, Logan and Jake Paul, and consulted for brands like Viacom, Pepsi Co, T-Mobile, and the NHL. So we’re highly invested in our mission.

We believe that culture is key to reaching gen z. They are the first generation to grow up with the internet as a constant in their lives, so they relate to it differently than older generations. The creator economy is also important to them – they want to create things and be involved in making things happen. Gen z is always on the move – constantly connected and always engaged. They’re an incredibly powerful group of people, and at YouthLogic we’re excited to help brands connect with them in meaningful ways.

Our Services

Gen Z Insights

Our team can help your brand tap into the collective mindset of Gen Z, arming you with an insightful and engaging approach to reaching this new generation.

Gen Z PlayBook

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

Culture Camp

Our proprietary “Culture Camp” is composed of the most influential Gen Z creators and young people shaping culture.

Field Research

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Quantitative Data Audit

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Our Services

Gen Z Consulting

If you need a more technical and integrated approach to engaging gen z, we have services that build on our insights and give you a roadmap that can solve your specific problems in regard to engaging with gen z.

Creator Economy Intergration

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

Culture Audit

Gen Z Social Media and Culture Audit

Workplace

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Gen Z Strategy

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Brand Positioning

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

In-House Agencies

Our proprietary “Culture Camp” is composed of the most influential Gen Z creators and young people shaping culture.

Our Services

Gen Z Innovation

Thinking outside-the box is often key to success – so if you’re looking for something unique that stands out from the crowd, then let us join forces and see what we can create together.

Product Co-Creation

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

New Business Verticals

Gen Z Social Media and Culture Audit

New Partnerships

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Social Media

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

Branding

Our proprietary “Culture Camp” is composed of the most influential Gen Z creators and young people shaping culture.

Our Services

Execution

Let YouthLogic become your partner in creating innovative projects tailored to Gen Z. Our full-service agency will take you from concept through completion, giving you the unique capabilities and expert guidance needed for success.

Social Media

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

Community Management

Community Management

Experiential

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Campaign

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Influencer Marketing

Custom “Gen Z PlayBook” (Custom Qualitative Gen Z Research)

Photo and Video

Our proprietary “Culture Camp” is composed of the most influential Gen Z creators and young people shaping culture.

Branding

Our proprietary “Culture Camp” is composed of the most influential Gen Z creators and young people shaping culture.

our team

Our squad of highly-skilled specialists is what sets YouthLogic apart. We’re driven by our passion for Gen Z and the brands we support – culture always comes first!

Connor Blakley

Founder

Connor Blakley

Erika Mueller

Voice Talent

Erika Mueller

Lukas Leach

Voice Talent

Lukas Leach

Eliana Tanner

Voice Talent

Eliana Tanner

Case Study

Jake Paul x
Raising Canes

Opportunity

Our friend Jake Paul wanted to go to the Cleveland Browns first playoff game in years. He also wanted to surprise his mother Pam, who is also a massive fan!

Solution

We created an experience alongside Jake to surprise his mom, and to attend the game. All in cost $40k.

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“Connor has THE techniques and methodology needed to thrive in a Gen Z driven economy.”

Marcelo Claure

Investor, Entrepreneur & Founder & CEO of Claure Group

Speaking

Hire Connor Blakley To Speak At Your Next Event or Conference

Connor Blakely bridges the gap between Gen Z and brands, channeling his generation’s need for speed, authenticity and experiences. His talks are full of practical strategies to help companies stay ahead in today’s ever-evolving cultural landscape – so that everyone can get on board with success!

Popular Topics

Press

Latest Blog & Articles

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Testimonials

What People Says About Us

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YouthLogic is a full-service Gen Z focused marketing and innovation agency operating @ the intersection of the creator economy and culture.

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